The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry

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Bibliographische Detailangaben
Veröffentlicht in:	Managing service quality
1. Verfasser:	Kang, Seongho (VerfasserIn)
Weitere Verfasser:	Hur, Won-moo (VerfasserIn), Kim, Minsung (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Marketing > Service marketing > Service industry > Alliance marketing program creativity > Aliance orientation > Program novelty and meaningfullness > Services market performance > Aufsatz in Zeitschrift
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