Managing brands at risk the case of Turkey

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Bibliographische Detailangaben
Veröffentlicht in:	Brand management in emerging markets
1. Verfasser:	Okan, Elif Yolbulan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Markenführung > Krisenmanagement > Türkei > Aufsatz im Buch
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Modernization, consumer personalities, and global brand attitudes	2014	Li, Qianqian
Building China's global brands	2014	Sexton, Donald E.
How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets	2014	Erguncu, Selin
Self-brand congruity and brand communication	2014	Rajabi, Mahdi
Managing brands at risk : the case of Turkey	2014	Okan, Elif Yolbulan
Branding and CSR in Indian agribusiness	2014	Raj, Anup
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