Stochastic models of buyer behavior
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| Veröffentlicht in: | The history of marketing science |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2014
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Conjoint analysis | 2014 | Rao, Vithala R. |
| Organizational buying behavior | 2014 | Lilien, Gary L. |
| Brand choice models | 2014 | Russell, Gary J. |
| Innovation diffusion | 2014 | Muller, Eitan |
| Market structure research | 2014 | Shugan, Steven M. |
| Branding and brand equity models | 2014 | Erdem, Tulin |
| Sales force productivity models | 2014 | Mantrala, Murali K. |
| Sales promotions | 2014 | Ailawadi, Kusum L. |
| Advertising effectiveness | 2014 | Tellis, Gerard J. |
| The history of marketing science : beginnings | 2014 | Neslin, Scott A. |
| Stochastic models of buyer behavior | 2014 | Fader, Peter |
| Econometric models | 2014 | Hanssens, Dominique M. |
| Distribution channels | 2014 | Staelin, Richard |
| Customer relationship management (CRM) | 2014 | Neslin, Scott A. |
| Digital and internet marketing | 2014 | Moe, Wendy W. |
| New products research | 2014 | Lehmann, Donald R. |
| Pricing | 2014 | Winer, Russell S. |