Synthesis of attraction effect research practical market implications?

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
Weitere Verfasser: Milberg, Sandra J. (BerichterstatterIn), Silva, Mónica (BerichterstatterIn), Celedon, Paulina (BerichterstatterIn), Sinn, Francisca (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2014
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