Communitas and civitas an idiographic model of consumer collectives

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global scholars of marketing science
1. Verfasser: Collins, Nathalie (VerfasserIn)
Weitere Verfasser: Murphy, Jamie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
service-dominant logic > consumer religiosity > consumer co-creation > consumer collectives > subcultures of consumption > brand communities > finite and infinite games > Aufsatz in Zeitschrift
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