A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of global scholars of marketing science
1. Verfasser:	Panigyrakis, George (VerfasserIn)
Weitere Verfasser:	Zarkada, Anna (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	philosophy > metamodernity > IMC > advertising > service-dominant logic > Aufsatz in Zeitschrift
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