The role of customer gratitude in making relationship marketing investments successful

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
Weitere Verfasser:	Fazal-e-Hasan, Syed Muhammad (BerichterstatterIn), Lings, Ian (BerichterstatterIn), Neale, Larry (BerichterstatterIn), Mortimer, Gary (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Customer relationship management > Relationship value > Loyalty programs > Relationship investments > Benevolence > Gratitude > Aufsatz in Zeitschrift
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