An internationalization theory perspective on the bottom of the pyramid

An internationalization theory perspective on the bottom of the pyramid

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Bibliographische Detailangaben
Veröffentlicht in:International business and sustainable development
1. Verfasser: Hillemann, Jenny (VerfasserIn)
Weitere Verfasser: Verbeke, Alain (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Multinationales Unternehmen > Internationaler Markteintritt > Globalisierung > Theorie > Niedrigeinkommen > Entwicklungsländer > Bibliometrie > Aufsatz im Buch
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