A generalized Bass model for predicting the sales patterns of motion prictures having seasonality and herd behavior

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global scholars of marketing science
1. Verfasser: Lee, Youseok (VerfasserIn)
Weitere Verfasser: Kim, Sang-hoon (VerfasserIn), Cha, Kyoung Cheon (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
demand forecast > box office > movie marketing > seasonality > herd behavior > Aufsatz in Zeitschrift
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