Managing a global brand in diverse cultural contexts the case of LG Electronics' advertising strategy in the United Kingdom and Russia

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of global scholars of marketing science
1. Verfasser:	Matveev, Alexei V. (VerfasserIn)
Weitere Verfasser:	Merz, Miwa Y. (VerfasserIn), Nurgaleeva, Dinara I. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	brand management > LG Electronics > standardized and differentiated strategies > Russian Federation > United Kingdom > Aufsatz in Zeitschrift
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