Regulatory fit a meta-analytic synthesis

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Veröffentlicht in:Journal of consumer psychology
Weitere Verfasser: Motyka, Scott (BerichterstatterIn), Grewal, Dhruv (BerichterstatterIn), Puccinelli, Nancy M. (BerichterstatterIn), Roggeveen, Anne L. (BerichterstatterIn), Avnet, Tamar (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Regulatory orientation > Regulatory focus/fit > Meta-analysis > Matching > Value > Aufsatz in Zeitschrift
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