Brand tourists how non-core users enhance the brand image by eliciting pride

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Bellezza, Silvia (VerfasserIn)
Weitere Verfasser: Keinan, Anat (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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