GOSIP in cyberspace conceptualization and scale development for general online social interaction propensity

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Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
Weitere Verfasser: Blazevic, Vera (BerichterstatterIn), Wiertz, Caroline (BerichterstatterIn), Cotte, June (BerichterstatterIn), Ruyter, Ko de (BerichterstatterIn), Keeling, Debbie Isobel (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Scale development > General online social interaction propensity > Individual difference > Social media > Aufsatz in Zeitschrift
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