How do external reference prices influence online gift giving?

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Veröffentlicht in:International journal of electronic marketing and retailing
Weitere Verfasser: Oh, Yun Kyung (BerichterstatterIn), Hu, Ye (BerichterstatterIn), Wang, Xin (BerichterstatterIn), Robinson, William Thomas (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2013
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