New opportunities in social media for ad-restricted alcohol products the case of "Yeni Rakı"

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing communications
1. Verfasser:	Uzunoğlu, Ebru (VerfasserIn)
Weitere Verfasser:	Öksüz, Burcu (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	social media > ad-restricted alcohol products > interactivity > integrated marketing communications > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: Ambient marketing : expanding the concept of marketing communication for transitional times	2015	21.2015,1
Special issue: Word of mouth and social media	2014	20.2014,1/2
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Special issue: Cross-media effects	2012	18.2012,3
Special issue: Marketing communications in the food sector	2010	16.2010,1/2
Special issue: Integrated marketing communications	2009	15.2009,2/3
Special issue: Controversial advertising	2008	14.2008,4
Special issue: Communicating corporate social responsibility	2008	14.2008,2