New opportunities in social media for ad-restricted alcohol products the case of "Yeni Rakı"

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Uzunoğlu, Ebru (VerfasserIn)
Weitere Verfasser: Öksüz, Burcu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
social media > ad-restricted alcohol products > interactivity > integrated marketing communications > Aufsatz in Zeitschrift
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