Exploring brand associations an innovative methodological approach

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Camiciottoli, Belinda Crawford (VerfasserIn)
Weitere Verfasser: Ranfagni, Silvia (VerfasserIn), Guercini, Simone (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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