Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?

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Bibliographische Detailangaben
Veröffentlicht in:Management decision
1. Verfasser: Banker, Rajiv D. (VerfasserIn)
Weitere Verfasser: Mashruwala, Raj (VerfasserIn), Tripathy, Arindam (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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