An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India

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Veröffentlicht in:Asia-Pacific journal of business administration
1. Verfasser: Baidya, Mehir Kumar (VerfasserIn)
Weitere Verfasser: Ghose, Kamal (VerfasserIn), Maity, Bipasha (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Marketing > Business strategy > Asia-Pacific > Aufsatz in Zeitschrift
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