| ICO reports on its enforcement action
|
2014 |
Gold, Sue |
| Landmark judgement on intellectual property and online links
|
2014 |
Mayner, Jonathan |
| DMA pushes back on ICO direct marketing guidance
|
2014 |
Milligan, James |
| The insider threat to data assets : business intelligence
|
2014 |
Galdies, Peter |
| Marketing in a mobile-first world : tackling the why and the how
|
2014 |
Save, Aditya |
| Monitoring mobile app performance
|
2014 |
Salz, Peggy Anne |
| The marketing data space race
|
2014 |
Shaw, Robert |
| eWOM in online customer support communities : key variables in information quality and source credibility
|
2014 |
Dancer, Hannah |
| Mapping customer journeys in multichannel decision-making
|
2014 |
Wolny, Julia |
| New guidance on cookie consent laws
|
2014 |
Gold, Sue |
| Flogas Britain v Calor Gas
|
2014 |
Williams, Anna |
| Special issue: focus on mobile marketing
|
2014 |
|
| Ethical marketing research in the digital age : how can academics and practitioners work together?
|
2014 |
Clark, Lillian |
| Towards practical relevance : delivering superior firm performance through digital customer experience strategies
|
2014 |
Klaus, Philipp |
| Imputing unknown competitor marketing activity with a Hidden Markov Chain
|
2014 |
|
| Demographic differences in recall and recognition rates of in-game advertisements
|
2014 |
Toh, Chee Yong |
| Decca tests contextual mobile marketing
|
2014 |
Sear, David |
| Retail shopwrooms, mobile sales
|
2014 |
Willmott, Bob |
| Germany finally moves on cookie laws
|
2014 |
Schneider, Adrian |
| New search term marketing case
|
2014 |
Mayner, Jonathan |
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