| Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
|
-2017 |
Haesevoets, Tessa |
| Less is more : online consumer ratings' format affects purchase intentions and processing
|
-2017 |
Kostyk, Alena |
| Compulsive buying behavior : re‐evaluating its dimensions and screening
|
-2017 |
Maccarrone-Eaglen, Agata |
| Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
|
-2017 |
Kao, Danny Tengti |
| Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
|
-2017 |
Youn, Seounmi |
| Does snobbish service generate better sales? : the case of luxury goods
|
-2017 |
Chiou, Jyh-Shen |
| The moderating effects of financial broad-scope trust on consumer knowledge, cognitive effort, and financial healthiness
|
-2017 |
Hansen, Torben |
| Illegal downloading of pop music among university students in Taiwan : an agent-based model simulation
|
-2017 |
Pai, Chi-Ling |
| How trust in financial supplier information impacts young adults' financial information involvement : the moderating roles of product savings risk and social norm
|
-2017 |
Hansen, Torben |
| Pre-menstrual period : do women really consume more?
|
-2017 |
Pastore, Cristina Maria de Aguiar |
| Prey positions as consumers' behavioural patterns : exploratory evidence from an fMRI study
|
-2017 |
Mesly, Olivier |
| Who is more ethical? : cross-cultural comparison of consumer ethics between religious and non-religious consumers
|
-2017 |
Arli, Denni |
| Filling some gaps in market mavenism research
|
-2017 |
Flynn, Leisa Reinecke |
| Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
|
-2017 |
Chen, Xinxin |
| Assuring me that it is as "Good as New" just makes me think about how someone else used it : examining consumer reaction toward marketer-provided information about secondhand goods
|
-2017 |
Ackerman, David S. |
| A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
|
-2017 |
Minton, Elizabeth A. |
| Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
|
-2017 |
Vezich, I. Stephanie |
| Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
|
-2017 |
Wei, Hua |
| Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
|
-2017 |
Parkinson, Joy |
| Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
|
-2017 |
D'Hooge, Serena C. |
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