| Cooperate, or die ...
|
2018 |
Florès, Laurent |
| Investigating Brand Verbal Fluency : when known brands do not come to mind
|
2018 |
Lambert-Pandraud, Raphaëlle |
| The impact of individual differences in weather sensitivity on weather-related purchase intentions
|
2018 |
Moon, Sangkil |
| Usage and performance of bellwether polls for election forecasting
|
2018 |
Wilson, Elizabeth J. |
| Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
|
2018 |
Pich, Christopher |
| Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
|
2018 |
Beuthner, Christoph |
| How open data may be leveraged to help develop a new "research paradigm"
|
2018 |
Florès, Laurent |
| Behind the ratings : text mining of restaurant customers' online reviews
|
2018 |
Jia, Susan |
| Forecasting advertising and media effects on sales : econometrics and alternatives
|
2018 |
Dawes, John |
| Hello marketing, what can artificial intelligence help you with?
|
2018 |
Wirth, Norbert |
| IJMR lecture: the predictive postcode : editorial
|
2018 |
Mouncey, Peter |
| Wither the (social) survey : editorial
|
2018 |
Mouncey, Peter |
| Bridging the academic-practice gap through big data research
|
2018 |
Gillespie, Brian |
| Trap questions in online surveys : results from three web survey experiments
|
2018 |
Liu, Mingnan |
| Size and dynamics of order-of-entry effects in pharmaceutical markets
|
2018 |
Porath, Daniel |
| Mind-reading a friend : a better way to ask the polling question?
|
2018 |
Aitchison, John |
| Crowdfunding : designing an effective reward structure
|
2018 |
Shi, Savannah Wei |
| Researching in-store, at home : using virtual reality within quantitative surveys
|
2018 |
Bramley, Ian |
| Modeling the effect of quota sampling on online fieldwork efficiency : an analysis of the connection between uncertainty and sample usage
|
2018 |
Ochoa, Carlos |
| Researching and marketing to consumption collectives
|
2018 |
Hawkins, Matthew A. |
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