What makes people "like" comedic-violence advertisements? a model for predicting attitude and sharing intention

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Kim, Yeuseung (VerfasserIn)
Weitere Verfasser: Yoon, Hye Jin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Werbung > Humor > Gewalt > Werbewirkung > USA > Aufsatz in Zeitschrift
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