Unjustified prices environmental drivers of managers' propensity to overprice

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Rusetski, Alexander (VerfasserIn)
Weitere Verfasser: Andrews, Jonlee (VerfasserIn), Smith, Daniel C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Pricing strategy > Decision making > Price fairness > Value-based pricing > Pricing preferences > Conjoint analysis > Aufsatz in Zeitschrift
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