Relationship marketing strategy an operant resource perspective

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Veröffentlicht in:The journal of business & industrial marketing
1. Verfasser: Madhavaram, Sreedhar (VerfasserIn)
Weitere Verfasser: Granot, Elad (VerfasserIn), Badrinarayanan, Vishag (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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