Unfair advertising and sales promotion consumers' perception

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Bibliographische Detailangaben
Veröffentlicht in:Global journal of business management
1. Verfasser: Khatri, P. V. (VerfasserIn)
Weitere Verfasser: Rashmi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Unfair trade practices > Unfair > Misleading > Deceptive > Alluring > False > Disparaging > Exaggerated > Discount schemes > Warranty > Guarantee and Performance > Aufsatz in Zeitschrift
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