Subsistence consumer-merchant marketplace deviance in marketing systems antecedents, implications, and recommendations

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of macromarketing
Weitere Verfasser:	Upadhyaya, Shikha (BerichterstatterIn), Vann, Richard J. (BerichterstatterIn), Camacho, Sonia (BerichterstatterIn), Baker, Courtney Nations (BerichterstatterIn), Leary, R. Bret (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	subsistence consumer-merchants > deviant marketplace behavior > social norms > bottom-of-the-pyramid > marketing systems > macromarketing > Aufsatz in Zeitschrift
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