Is the more always better? a comparative study of internal and external integration practices in new product and new service development

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Homburg, Christian (VerfasserIn)
Weitere Verfasser: Kuehnl, Christina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
New product development > New service development > Nonlinear effects > Integration practice > Aufsatz in Zeitschrift
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