Editorial: Introduction to a special section on subsistance marketplaces moving bottom-up from marketplace insights to managerial impications

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing management
Weitere Verfasser: Sridharan, Srinivas (BerichterstatterIn), Viswanathan, Madhu (BerichterstatterIn), Benton, Raymond (BerichterstatterIn), Schultz, Cliff (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Freedom through marketing : looking back, going forward 2018 Dean, Dianne
Impact factors, journal rankings, interdisciplinary research and "the state of the art" in marketing theory and practice : editorial 2018 Tadajewski, Mark
The future of community research : a conversation with Alison Hulme, Alan Bradshaw and Adam Arvidsson 2018 Arvidsson, Adam
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism 2018 Dunn, Katherine
Physically freeing : breaking taboos through online displays of the sexual self 2018 Veer, Ekant
From the self to the screen : a journey guide for auto-netnography in online communities 2018 Villegas, Dino
A netnographic sensibility : developing the netnographic/social listening boundaries 2018 Reid, Emma
Examining how brand authenticity is established and maintained : the case of the Reverso 2018 Athwal, Navdeep
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships 2018 Qiu, Tianjiao
Need for narrative 2018 Laer, Tom van
More than meets the eye : videography and production of desire in semiocapitalism 2018 Hietanen, Joel
The coming community : the politics of alternative food networks in Southern Italy 2018 Giordano, Alex
"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude 2018 Ackermann, Claire-Lise
Media, markets and violence 2018 Dholakia, Nikhilesh
Engaging the audience through videography as performance 2018 Seregina, Anastasia
Am I intruding? : developing a conceptualisation of advertising intrusiveness 2018 Riedel, Aimee S.
Marketing (as) rhetoric : an introduction 2018 Miles, Christopher
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration 2018 Jones, Scott
Footwear with feeling : a cultural approach to product development 2018 Dixon, Skye-Maree
The nomadic consumption community: the recursive role of space in community mobility 2018 Eagar, Toni
Alle Artikel auflisten