Sponsorship in marketing : effective communication through sports, arts and events

Sponsorship in marketing effective communication through sports, arts and events

How We Got HereViews of Sponsorship -- Sponsorship Audiences Strategy and Objectives -- How Sponsorship Works -- Leveraging and Activation -- Establishing Sponsorship Portfolios -- Measuring Sponsorship Outcomes -- Evaluating Sponsorships -- Ambushing and Legal Issues -- Relationships Beginning Mana...

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Bibliographische Detailangaben
1. Verfasser: Cornwell, T. Bettina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Abingdon, Oxon, New York, NY Routledge 2014
Schlagworte:
Sponsoring > Marketingmanagement > Sportmarketing > Event-Marketing > Wohltätigkeit > Corporate sponsorship > Special events > Marketing > Sports sponsorship > Performing arts sponsorship > Marketinginstrument > Sport > Kunst
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