Connect how to use data and experience marketing to create lifetime customers

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Petersen, Lars Birkholm (VerfasserIn)
Weitere Verfasser:	Person, Ron (VerfasserIn), Nash, Christopher A. (VerfasserIn), Nash, Christopher (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, NJ Wiley 2014
Schlagworte:	Event-Marketing > Kundenbindung > Internet marketing > Customer relations > Online-Marketing > Kundenorientierung
Online Zugang:	Inhaltsverzeichnis Cover
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!