E-relationship marketing a cognitive mapping introspection in the banking sector

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Bibliographische Detailangaben
Veröffentlicht in:	European journal of marketing
1. Verfasser:	Brun, Isabelle (VerfasserIn)
Weitere Verfasser:	Durif, Fabien (VerfasserIn), Ricard, Line (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	E-commerce > Relationship marketing > Banking industry > Cognitive mapping > Aufsatz in Zeitschrift
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