E-relationship marketing a cognitive mapping introspection in the banking sector

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Veröffentlicht in:European journal of marketing
1. Verfasser: Brun, Isabelle (VerfasserIn)
Weitere Verfasser: Durif, Fabien (VerfasserIn), Ricard, Line (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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