Comment: Measuring marketing effectiveness around major sports events ; a comparison of two studies and call for action
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| Veröffentlicht in: | International journal of research in marketing |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2014
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