Comment: Measuring marketing effectiveness around major sports events ; a comparison of two studies and call for action

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Gijsenberg, Maarten J. (VerfasserIn)
Weitere Verfasser: Mazodier, Marc (BerichterstatterIn), Quester, Pascale (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2014
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