Going for gold investigating the (non)sense of increasing advertising around major sports events

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Gijsenberg, Maarten J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Advertising > Marketing-mix effectiveness > Time series > Empirical generializations > Aufsatz in Zeitschrift
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