Marketing decisions with reference price effect

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Bibliographische Detailangaben
Veröffentlicht in:	Encyclopedia of business analytics and optimization ; Vol. 3: Hu - Op
Weitere Verfasser:	Zhang, Juzhi (BerichterstatterIn), Zhou, Erfeng (BerichterstatterIn), Gou, Qinglong (BerichterstatterIn), Li, Susan (BerichterstatterIn)
Pages:	3
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Aufsatz im Buch
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