Social media technology usage and customer relationship performance a capabilities-based examination of social CRM

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
Weitere Verfasser: Trainor, Kevin J. (BerichterstatterIn), Andzulis, James (BerichterstatterIn), Rapp, Adam (BerichterstatterIn), Agnihotri, Raj (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Customer relationship management > CRM > Customer relationship performance > Information technology > Marketing capabilities > Social media technology > Aufsatz in Zeitschrift
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