Consumer attitude towards brand extension a comparative study of fast moving consumer goods, durable goods and services

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Bibliographische Detailangaben
Veröffentlicht in:Journal of Indian business research
1. Verfasser: Srivastava, Kavita (VerfasserIn)
Weitere Verfasser: Sharma, Narendra K. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Brand extension incongruity > FMCG > Involvement > Perceived quality > Perceived risk > Brand extensions > Consumer behaviour > Aufsatz in Zeitschrift
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