How brand innovativeness creates advertising flexibility

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Barone, Michael J. (VerfasserIn)
Weitere Verfasser: Jewell, Robert D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Advertising flexibility > Brand innovativeness > Advertising context > Advertising content > Aufsatz in Zeitschrift
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