Extending downward is not always bad perent brand evaluations after brand extension to higher and lower price and quality levels

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Bibliographische Detailangaben
Veröffentlicht in:The journal of brand management
1. Verfasser: Goetz, Daniela Maria (VerfasserIn)
Weitere Verfasser: Faßnacht, Martin (VerfasserIn), Rumpf, Katia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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