| Exploring brand management strategies in Chinese manufacturing industry
|
2020 |
Lin, Fenfang |
| You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
|
2020 |
Sarkar, Abhigyan |
| Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
|
2020 |
Jung, Sojin |
| The impact of relational drivers on customer brand engagement and brand outcomes
|
2020 |
Nyadzayo, Munyaradzi W. |
| The impact of electronic entrepreneur-related word of mouth on brand evaluation
|
2020 |
Yuan, Bing |
| Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
|
2020 |
Isiksal, Didem Gamze |
| Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
|
2020 |
Xie, Yi |
| Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
|
2020 |
Kapferer, Jean-Noël |
| When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
|
2020 |
Pradhan, Debasis |
| Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
|
2020 |
Li, Jiahan |
| Brands as activists : The Oatly case
|
2020 |
Koch, Christian H. |
| Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
|
2020 |
Iglesias, Oriol |
| Managing founder-based brand identity during succession
|
2020 |
Casprini, Elena |
| Revisiting the brand luxury index : new empirical evidence and future directions
|
2020 |
Conejo, Francisco J. |
| Improving the value of the retailer brand through social media equity
|
2020 |
Mathur, Manisha |
| The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
|
2020 |
Sashittal, Hemant Chaitanya |
| What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
|
2020 |
Amaral, Nelson Borges |
| Sustainability countenance in brand equity : a critical review and future research directions
|
2020 |
Ishaq, Muhammad Ishtiaq |
| The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
|
2020 |
Duong, Giang Huong |
| My brand identity lies in the brand name : personified suggestive brand names
|
2020 |
Kara, Selcan |
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