Handbook of research on effective marketing in contemporary globalism

Handbook of research on effective marketing in contemporary globalism

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and pro...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Christiansen, Bryan (BerichterstatterIn), Yildiz, Salih (BerichterstatterIn), Yildiz, Emel (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference 2014
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:
Internationales Marketing > Interkulturelles Marketing > Nationalkultur > Innovationsdiffusion > Konsumentenverhalten > Welt > Marketing > New products > Consumers
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Titel Jahr Verfasser
Sales forecasting practices in Macedonian small-scale manufacturing plants 2014 Stojanovska, Slagjana
Transcultural understanding in business communication : the case of America vs. Korea 2014 Chang, S. J.
The effect of incidental advertising exposure on online impulse buying 2014 Hassine, Amira Bel Haj
Louis Vuitton : using digital presence for brand repositioning and CRM 2014 Ahujy, Vandana
The foundation of cultural intelligence : human capital 2014 Tran, Ben
Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture 2014 Chandan, Harish C.
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing 2014 Hume, Craig
To Russia with love : the complexity of penetrating new markets 2014 Holt, Svetlana
Advancing theory in export performance as a strategy to boost export growth in Africa 2014 Sraha, Gloria
Neuromarketing as a business strategy 2014 Vargas-Hernández, José G.
Enhancing the supply chain in organisations : the pivotal role of reverse logistics 2014
Social processes : needs, motivation, and drives in contemporary globalism 2014
Marketing channels and supply chain management in contemporary globalism : e-commerce development in China and its implication for business 2014
Transcultural marketing and product life cycles in international markets 2014 Vianelli, Donata
Logistics innovation : a service-dominant logic-based conceptual framework 2014 Saatçıoğlu, Ömür Yaşar
The mediating role of innovation in strategic international marketing 2014 Wong, Ho Yin
Understanding culture, motivation, and ethnic consumer behavior 2014 Koo, Fung Kuen
Social media and its effect on consumer loyalty : firm satisfaction on social networks 2014 Camillo, Angelo A.
Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms 2014 Yıldız, Emel
A strategic analysis of the competing factors in the global wine trade and the development of a model to facilitate foreign country entry mode 2014
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