Employer brand management practical lessons from the world's leading employers

"This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand plannin...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Mosley, Richard (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Chichester, West Sussex, United Kingdom Wiley 2014
Schlagworte:	Personalmarketing > Personnel management > Employees > Recruiting > Corporate culture > Corporate image > Branding (Marketing) > Personalpolitik
Online Zugang:	Cover Inhaltsverzeichnis
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