Analyzing moment-to-moment data using a Bayesian functional linear model application to TV show pilot testing

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Veröffentlicht in:Marketing science
1. Verfasser: Hui, Sam K. (VerfasserIn)
Weitere Verfasser: Meyvis, Tom (VerfasserIn), Assael, Henry (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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