The service revolution and the transformation of marketing science

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Rust, Roland T. (VerfasserIn)
Weitere Verfasser: Huang, Ming-hui (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
service > customer lifetime value > customer loyalty > customer relationship management > customization > information technology > service productivity > customer equity > big data > Aufsatz in Zeitschrift
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