The impact of product portfolio strategy on financial performance the roles of product development and market entry decisions

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product innovation management
1. Verfasser: Kang, Wooseong (VerfasserIn)
Weitere Verfasser: Montoya, Mitzi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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Betriebliche Portfoliostrategie > Markteintritt > Unternehmenserfolg > Medizintechnik > USA > Aufsatz in Zeitschrift
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