More to form than meets the eye? the impact of form and functional design on attitude towards new products

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of managerial issues
1. Verfasser:	Lee, Sangwon (VerfasserIn)
Weitere Verfasser:	Pillai, Rajani Ganesh (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Produktgestaltung > Produktqualität > Emotionale Werbung > Kaufentscheidung > Marktforschung > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
Special issue in collaboration with the Midwest Academy of Management 2023 annual conference	2024	lvolume 36, number 2 (Summer 2023)
Special issue in collaboration with the Midwest Academy of Management 2022 annual conference	2023	volume 35, number 3 (Fall 2023)
Special issue in collaboration with the Midwest Academy of Management 2021 annual conference	2022	volume 34, number 2 (2022)
Marketing brands and experiences in sport, entertainment, Tourism and hospitality	2021	volume 33, number 3 (2021)
30th anniversary issue	2020	volume 32, number 1 (2020)
Special issue: ethical decisions in lifestyle choices	2019	volume 31, number 3 (2019)
Special issue: contributions from the 2016 Marketing Research Conference, University of Texas, Arlington	2017	volume 29, number 3 (2017)$yvolume XXIX, number 3 (2017)