Detecting pod position effects in the context of multi-segment sport programs implications from four Super Bowl broadcasts

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Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
1. Verfasser: Jeong, Yongick (VerfasserIn)
Weitere Verfasser: Tran, Hai (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Sportveranstaltung > Fernsehwerbung > Werbewirkung > USA > Aufsatz in Zeitschrift
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