Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future

Modeling the effects of promotional efforts on aggregate pharmaceutical demand what we know and challenges for the future

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Bibliographische Detailangaben
Veröffentlicht in:Innovation and marketing in the pharmaceutical industry
Weitere Verfasser: Wieringa, Jaap E. (BerichterstatterIn), Osinga, Ernst C. (BerichterstatterIn), Ruiz Conde, Enar (BerichterstatterIn), Leeflang, Peter (BerichterstatterIn), Stern, Philip (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2014
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Verkaufsförderung > Pharmaindustrie > Werbewirkung > Arzneimittel > Nachfrage > Bibliometrie > Aufsatz im Buch
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